EMAJINY HAIR KOLOR ART

Company

History

2015

The founder himself became allergic to hair color. He began to wonder if there was a solution for people suffering from the same problem and came up with the idea of "hair color that can be painted on.” After more than half a year of repeated failures, he completed a prototype that was focused on "hair conditioning and coloring" and "gentle to the body"!

2016

Our product went on sale (April 1) and became a hot topic among teenagers, especially on Twitter, and spread wildly. Within six months, the product was available at large scale retailers in Japan.

2017

No.1 in YouTube “color wax" search
Highly colorful and easy to use, spreading by word of mouth and gaining high acclaim.
Retailers nationwide started stocking it one after another.
J-League supporter service is implemented.
KACE (Kolor Art Contest by EMAJINY) hair color arrangement battle held

2018

Exhibition stage held in Hong Kong
Third-party patch test (2/20~2/22) conducted and results of safe products obtained (2/23)

2019

Awarded 1st place in Amazon rankings in various categories: Best Sellers, Wishlist, Gifts, (overwhelmingly supported by the public!)
200,000 hits in 4 years from 0 searches for "EMAJINY" in 2015 Exhibited at a beauty exhibition in Shanghai, China, and received a lot of positive feedback
Started sales in Hong Kong and Taiwan
Received the New Business Award at the Kyushu Beauty Awards
Nationwide mass merchandisers started to carry the product one after another.

2020

《The Infernal Walker》
EMAJINY was used for styling cast members in a Hong Kong movie released throughout China, Taiwan, and Hong Kong.
EMAJINY was also used for a role in a PR movie for Fukuoka Prefectural Government Hong Kong Office at the same time.
Collaboration project with Sakura Craypas
Crepas pattern color wax was born!
The film became a hot topic on SNS, trending first in terms of number of RTs, and received 10,000 likes and over 4,000 RTs on Livedoor News.

2021

Started cross-border e-commerce sales to China

2022

Over 250,000 units sold
Received 6 Rakuten ranking awards
Launched the Japan Crazy Hair Day Promotion Association

STORY

It all started with a negative hair dying experience that resulted in an allergic reaction in 2015. However, this negative event had a chance to turn into a positive one that I believed could help many people.

With that at the back of my mind, I was spending my days in a daze with no solution.
Until on just another normal morning, I took a look at my shoes at the entrance and found inspiration! Why don’t we make styling products that can dye hair as easily as the polish we use for shoes? Couldn’t we just paint it on like lipstick, foundation, and eyeliner? It’d be great to chose a hair color to match our mood before we leave the house!

I looked for a similar product to my idea, but after a thorough search online,I couldn’t find it . That’s why I started working on a sample product with a cooperating factory and came to the idea of hair dye styling wax for even the blackest of hair.

During the process, there were many times I thought of giving up due to technical and financial reasons and lack of experience, but I was encouraged by the smiles of the dancers and cosmetologists who gave me feedback on my product. I was able to move forward step by step because of people who were chasing their own dreams. Thank you for giving me the energy to continue on.

As the process was improving I decided to sell the products and use the profits to support those young people who are chasing their dreams.

In April 2016, EMAJINY was born.

Nowadays, it’s not so rare to see children expressing their individuality through unique, fashionable hairstyles for a day.

Not just your hair color, EMAJINY can change how you feel!!

Bringing freedom and wonder to your life!
EMAJINY will keep supporting young people who are aiming to their dreams come true!!

Message

If someone were to draw a “green sun”, I wouldn’t reject it. *

Because it might look that way to me someday…. Because I believe we shouldn’t make the mistake of failing to notice the value of the whole through the act of rejecting a “green sun”.

Innovation always brings free thinking and surprises the world. At first, there is always surprise, and no one wants to deal with you, but at the end, everyone loves you. I believe that is innovation.

Seventy years ago, no one worn lip stick. Fifty years ago, no one groomed their eyebrows. And thirty years ago, no one worn colored contact lenses. But now, everyone enjoys these fashions.

Assuming the time is coming one day in which everyone enjoys hair color art, then we believe that time will come before you know it due to the path we have blazed. No path lies before us, and we will create a path behind us. The users of Emajiny themselves are the history of hair color art.

EMAJINY Co.,Ltd.
CEO Shigeyuki Hattori
*From Green Sun by Kotaro Takamura

Company Information

EMAJINY HAIR COLOR ART WAX